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Shanele
Soares
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Over a decade of experience in directing, writing and digital marketing.
For over a decade Shanele Soares has worked as a director, videographer and digital marketer for non-profit across Canada, the US, Qatar and Kuwait. She specializes in projects that explore the authentic experiences of her intersecting identities as a Black Muslim Woman.
Shanele has already released her first feature documentary and scripted short film and is shopping two television pilots to notable broadcasters in Canada and the US. Her upcoming scripted feature is in early development and is also a top 30 finalist for the Blacklist Cannes Film Festival residency.
Recently, Shanele has served as a story consultant on multiple feature films, a script reader and juror for the Muslim Public Affairs Council in Hollywood and a facilitator at the POV/ Envision Lab. She has also been selected as a Black Screen Office delegate for multiple prestigious events such as the Netflix/ Canadian Academy Global Strategies Conference, and the Toronto International Film Festival.
Select Video Experience
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‘Hegemon’ Feature Film, Yameen Productions
- Horror, thriller feature film in development
- Writer, Director, Co-Producer
- To be filmed in Ontario
Sept 2023 -
‘Terrestrial’ Short Film, The Regent Park Film Festival
- Short film commissioned by the Regent Park Film Festival
- Dealing with sensitive, topical themes such as gentrification
- Co-Producer, Writer, Director
- Filmed in Toronto
May 2022 -
‘The Real Muhammad’ Feature Documentary, Abu Huraira Center
- Feature length documentary promoting interfaith dialogue
- Featured famous speakers from the Islamic community
- Co-Producer, Director, Cinematographer
- Filmed in Toronto, Dubai and Australia
Jan 2022 -
'Close to the Tree’ Documentary Series, Yameen Productions
- Episodic documentary series still in production
- Producer, Director, Writer, Cinematographer, Editor
- Filmed 9 studio interviews. Developing future B-roll compiled of re-enactments and supplementary footage.
Sep 2021 -
'Vibe Check’ Commercial Trailer, The Digital Sisterhood
- Developed video, photo and copy marketing plan for Kickstarter campaign
- Producer, Director, Writer, Cinematographer, Editor
- Coordinated 6-person production team and 10-person talent team
- Filmed on location over multiple days
Aug 2021 -
‘In Our Nature’ Short Documentary, E.W.o.C Project
- Documentary on art instillation comissioned by the City of Toronto and the Toronto Zoo
- Producer, Director, Cinematographer, Editor
- Filmed on location across several days
Aug 2021 -
‘Shifah Episode 1’ Narrative Short Film, The Digital Sisterhood
- Narrative short film based on hit Podcast series
- Co-producer, Writer, Director, Cinematographer
- Filmed on location over 3 days
- Highlighted trauma of marginalized women and cultural taboos pertaining to therapy
- Intentionally emulated concepts from the film ‘Inception’ to illustrate the importance of representation
July 2021 -
‘Donation Campaign’ Fundraiser Trailer, Darul Hijrah Community Centre
- Fundraising trailer for community centre expansion
- Co-Producer, Director, Co-Writer, Cinematographer, Editor
- Released to international audiences for digital marketing
- Filmed on location
June 2021 -
‘Clonmore Site’ Company Service Trailer, Nucrete Forming
- Documentative trailer for Ontario-wide construction company
- Director, Cinematographer, Editor
- Filmed on location
June 2021 -
‘Support Not Stigma’ Event Documentary, WGDS
- Documentary trailer and interviews developed for the Wellington-Guelph Drug Strategy, funded by the city of Guelph
- Co-Producer, Director, Cinematographer
- Captured 100+ person event commemorating those who lost the battle against drug addiction
- Filmed on location in Guelph
Aug 2020 -
‘BPTN: BTS’ Short Documentary, Black Professionals in Tech Network
- Documented live event with over 700+ attendees for Canada’s largest Black tech networking event
- Cinematographer, Editor
- Produced several interviews prior to event with key staff
- Filmed on location
Oct 2019 -
‘#StereoWype’ Fundraising Trailer, Yameen Productions
- Fundraising trailer for unproduced documentary feature
- Co-Producer, Director, Co-Writer, Cinematographer, Editor
- Highlighted Muslim Canadians in roles they aren’t ‘expected’ to occupy, such as dancers, skateboarders, and other activities
- Filmed on location
Mar 2019 -
‘Project Najda Episode 1’ Documentary Shoot, Project Najda
- 8-episode documentary series for a video game competition
- Funded by grassroots community based organization supporting marginalized, at-risk youth
- Co-Producer, Director, Cinematographer, Editor
- Filmed in studio and on location over several weeks
June 2018
Marketing Experience
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2021 Marketing Consultant and Videographer for The Digital Sisterhood. Proposed numerous marketing strategies and produced video content to further brand's activation and hit podcast series. Collected and used demographic to design visual decks used to cement partnership deals. Developed and directed product launch marketing campaign and video assets.2021
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2019 - 2020 Digital Marketing Director at Possibility Capital Inc. Developed marketing and business proposals for the activation of Possibility Capital Inc’s condo and hotel development property in St. Kitts & Nevis. My proposals and marketing assets were used to secure $500M in capital, along with contract management agreements with Westin Hotels & Resorts. Personal responsibilities also included web site development and management, copywriting, graphic asset creation, architectural plan editing and weekly analytic reports.2020
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2019 – 2020 Marketing Specialist for Investing News Network. Simultaneously managed hundreds of digital adverts across company website, Google Search Ads and Google Display Ads. Deployed daily email campaigns and push notifications (phone & desktop) to over 300k subscribers, successfully boosting open rate, click rate and lead gen. Offered analytic reports and tangible strategies to department heads to achieve department specific KPIs.2020
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2018 – 2019 Digital Marketing Director at Project Najda Esports Team. Developed and executed marketing plan to activate new Esports brand. Using a grassroots budget, generated over 2,000,000 impressions over a 2-month campaign. Video assets generated over 500,000 minutes in watch time across Facebook, Twitter and Youtube. Over 12,000 email leads generated, and multiple partnerships developed with notable non-profit organizations such as the Boys & Girls Club and Tropicana. Responsibilities also included managing social media channels, video producing, player management and youth program development.2019
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2016 – 2019 Digital Marketing Director for the Abu Huraira Center. Developed marketing strategies incorporating video assets, graphic assets, and digital adverts to solicit over $8M in public donations, corporate donations, and government grants. Managed multiple social media channels and weekly email campaigns to maintain a consistent increase in followers and engagement. Responsibilities also included staff training and management, marketing consultation and vision mixing (for conferences held at the Metro Toronto Convention Center).2016
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2014 – 2018 Marketing Specialist and Video Producer for the Islamic Online University.Produced and edited hours of video content to advertise the University’s various educational programs and services. Coordinated with CEO, President, VP and department heads offering analytic reports and marketing proposals to meet registration and retention KPIs. Co-managed Facebook pages with over 10M followers, producing copy, video and graphic assets. Responsibilities also included video marketing campaigns used to generated over $5M in public online donations.2014
Technical Skills
- Google Ads Certified
- Adobe Premiere
- Final Cut Pro
- Adobe Photoshop
- Adobe Lightroom
- DaVinci Resolve Studio
- Social Media Management Tools (Hootsuite, Agora Pulse, etc)
- Facebook Business Manager
- Twitter Ads Manager
- Google Tag Manager
- Google Analytics
- Google Ads Manager
- Email Newsletter Managers (WhatCounts, Constant Contact, Mailchimp)
- WordPress
Digital Marketing Campaign Breakdown
Campaign Design & Strategy
Deliverables & Content Creation
Customization & Optimization of Funnels
Analytical Reviews & Adjustments
Get in touch
Have a question? Don’t be shy to contact us. Shanele will get back to you shortly.
Whether the goal for your business is to generate leads, solicit donations, increase branding, or optimize your sales funnel, Shanele can help design your next campaign to attain your goals.
Don’t wait. Let’s work together and achieve success together.